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M.J. Bale, Summer 2022  |  Art Direction & Design

This summer, against a quintessential Australian backdrop we are spreading a message of timelessness, like our timeless garments, which are not affected by changes in fashion and stylish every season. This campaign is about creating snapshots of moments in time, like a family photo album full of great memories, all dressed up to inspire current and new generations of gentle men. An uplifting, energising, classic and timeless summer.

Producer, Carmen Ciccinelli

Photographer, Trevor King

Videographer, Tony Prescott

Stylist, David Bonney

Grooming, Gavin Anesbury

Set Stylist, Megan Murray


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