M.J. BALE, KINGSTON SINGLE SOURCE SUITS | Art Direction
Six years ago M.J. Bale found its heartland at the foot of the Ben Lomond mountain in the northern Tasmanian Midlands. Here, where Antarctic winds whip up the valley causing temperatures to fall well below zero in winter, is Kingston –
the 116-year-old family-run farm and our partner in ‘single-source’ Merino wool and Carbon Neutral Wool.
Shot at Kingston Farm in Tasmania, this campaign's purpose was to bring M.J. Bale's single source merino wool suits to life in an authentic and emotive way. These suits were constructed using world's finest wool from Kingston farm, so it was a beautiful moment to bring them back to the source where their journey first began.
Head Of Brand, Jonathan Lobban
Production, Carmen Ciccinelli
Cinematography, Tony Prescott
Photography, Trevor King
Styling, David Bonney
Grooming, Gavin Anesbury