M.J. BALE, HEARTLANDS CAMPAIGN | Art Direction
Six years ago M.J. Bale found its heartland at the foot of the Ben Lomond mountain in the northern Tasmanian Midlands. Here, where Antarctic winds whip up the valley causing temperatures to fall well below zero in winter, is Kingston –
the 116-year-old family-run farm and our partner in ‘single-source’ Merino wool and Carbon Neutral Wool.
This campaign's purpose was to bring M.J. Bale's single source Kingston merino wool suits to life in an authentic way. These suits were constructed using world's finest wool from Kingston farm, so it was a beautiful moment to bring them back to the source where their journey first began.
Production by Carmen Ciccinelli
Cinematography by Tony Prescott
Photography by Trevor King
Styling by David Bonney